Masha = Watercolor Mischief

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Halloween Fun

October is one of our best-loved months for so many reasons: the colors, the harvest, the romantic nip in the air, the opportunity to add creative layers to the wardrobe and, above all, Halloween! It’s up there on our list of favorite holidays — after our birthdays, of course. It’s a time when we can let our fashion freak flags fly in a way that might not be appropriate on most other days of the year. In this post we’re rounding up some of our favorite Masha Halloween looks for your viewing pleasure, and possible inspiration — leave your “I don’t know what to be for Halloween” excuses at home. Let the countdown to the dress-up parade begin!

Halloween fun - new kraft envelopes for Masha cards.
Our cards are suiting up too with brand new cozy Kraft envelopes that feel so right for the season. The warm neutral color lets the vibrant artwork pop. Find more Masha halloween mischief here.

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Masha Interview on 8Balloons

Thank you 8Balloons for such a great feature! Click on over to read the full interview or peruse our repost here.

Masha Interview on 8balloons Read More

Masha News: Refinery29 + Target

In newest Masha news: Refinery29 + Target + Etsy. We’re so excited to share a few of biggies this week.

Our Pack Leader Wolf card is featured in Refinery29 current gift guide! We’re addicted to R29 so it’s extra sweet to be part of it and in such good company. Check out the full post with gift ideas for any age.Masha Dyans greeting card on Refinery29 gift guide.


We’re also thrilled to introduce two new bespoke collections at select Target stores.Masha Dyans greeting cards for TargetFirst up: Prints Charming, a 12-card line that cleverly marries exclusive watercolor illustrations with irresistible holographic metallic foils and glitter processes. The combinations make for a treat that’s sweet and rich – yes please!

The Water Typo 12-card line juxtaposes free-flowing and abstract watercolor palette with offbeat messages done in Masha’s hand (painted into the washes – see how the color pools around ;)?) and printed in various holographic metallic foils. The whole effect is fast, festive, artsy fun, don’t you think? If you or your recipient(s) are color and texture junkies like us, these are for you! Let’s get psychedelic.

Both these card lines are part of our diffusion brand M by Masha D’yans and have messages inside and out for a complete package. To see more, please visit your Target store. You’ll only find these gems of color happiness in the boutique section of Target cards so be sure to check them out while they last!


Last but not least, good news for all you Etsy addicts! We just added an Etsy outpost of Masha shop featuring our bestest sellers. You’ll notice the pricing is a bit different, but with lower shipping on smaller quantities it comes to the same deal. Give it a whirl – we’d love to know what you think. The plan is to add one-of-a-kind products in the future.Masha D'yans Etsy store

Happy shopping.




New Cards for spring!

Our new cards have arrived! And they’re looking pretty springy and hopelessly romantic. Enjoy fresh picks for all occasions from the garden of #watercolormischief. We’re talking year-round Birthday, Just Because, Thinking of You, Encouragement, Mother’s Day, Bridal, Love and Thank You – when cards are this irresistible the possibilities are endless! Read about the inspiration and process behind the bloom-eriffic designs here and get your mittens on all nine in our shop starting March 1.

Escape into a stunning vista with our Bloom Mountains Bunny.

Fawn all over your birthday girl or boy with a cheerful bouquet via our charming Flower Branches Fawn.

Let’s be honest—it’s all about winning the best dressed. Send our Sakura Gown to a bride, a bridesmaid or use this card in any girly fashion.

Row Boat Among Trees takes you to a stunning, tranquil world of love and friendship.

Send our Plum Blossom Thanks to someone’s who’s been as marvelous as nature in the spring.

New Cards for spring!
Let this magical Bonsai Kisses tree shower all in smiles.

New Cards for spring!
Monkey Hug celebrates parenthood and cuddles.

New Cards for spring!
A Gift From Bunnies makes for a cheery, hoppy birthday.

New Cards for spring!
Peonies Beautiful puts it simply; “a single flower – like a messenger from another realm – contains a depth of beauty that has the power to elevate consciousness… and thereby heal.” -Siddhārtha Gautama

Who will you share these happy stunners with?

fun with Masha fabric

Chances are you probably heard that we’ve been making #watercolormischief in fiber form with the fabulous Seattle-based Clothworks, who focus on premium quality quilting cotton fabrics masterfully printed in Europe. Look for them in independent quilt and fabric shops all over the United States and internationally. This week we thought we’d highlight the creativity of some of our awesome fabric customers. There are few things as exciting or gratifying as seeing your artwork take on another form and a whole new life. Sew… let’s check out fun with Masha fabric!

This lovely throw pillow was made in the Check Republic using our doodle pattern, found here.
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We hope you celebrated the birth of 2015 with merriment and in high style! We’ve got a lot planned for this year in our mission to elevate the art of correspondence with much watercolor mischief, and that all begins with a quick glance back. 2014 was a busy one here at Masha D’yans Design. In case you missed them, venture below for some monthly highlights:

January’s highlight was our new fabrics with Clothworks. Medieval princesses and dreamy unicorns definitely made Bloom our favorite collection to date.
princess unicorn fabric swatch masha dyans Read More

Masha’s new fashion collection

Happy everything! And hooray because Masha’s new fashion collection has arrived! Calling all watercolor-and-print-maniacs! Get your fix of splashy art on sweet silhouettes to sport into 2015. After much searching (and frantic outfit changing, probably brought on by a mix of nerves and glee), we finally found an apparel partner to serve up #watercolormischief on beautiful clothing the way it’s meant to be: WITHOUT BORDERS! Go to to lay eyes on the first wave of our favorite pieces: we’re talking tees, drop pants, bodicon dresses and hoodies! And don’t forget to let us know what you think by tweeting @mashadyans or by any other means necessary. Here’s a little closeup preview to get your closet party started!

Over the moon and in pastel heaven? We thought so! The cozy 100% cotton Moon Unicorn hoodie coordinates with everything especially the Bouquet Unicorn card in our shop.

Make a wish to drop jaws in these 100% cotton jersey I Wish drop pants and it shall come to pass!

It’s all about pecking order. Strut it in the Rooster Toss bodycon dress and be the baddest of the coop, 95% cotton and 5% spandex.
Shop the entire collection here. See ya looking awesome in 2015!

Masha Holiday Events

We have a couple exciting Masha holiday events coming soon to both coasts! First up – should you find yourself in beautiful New York City, and ready to add a fete to your December 4th, please come see Masha at the iconic and glamorous Saks 5th Avenue’s Holiday Artisanal Showcase! She’ll be signing her exclusive mixed card sets as well as anything else you care to have her autograph, so don’t forget to bring your Masha calendar, Razzle Dazzle Ruby or Poem as Big as NYC. Fancy treats for all. We hope to see you 4-7:30 on 5th Ave and 50th St (9th floor)!
Masha Holiday Events SAKS Home Artisan Event

If sunny LA is your preference, on December 13th Masha is joining I.Ronni Kappos Jewelry at a holiday pop-up event which will include fashion, accessories, stationary and treats! Come see us 11-5 at 1523 Portia Street near Echo Park Blvd. and Sunset and make your holidays even shinier!Holiday_2014-650


Masha on

tatler magazine feature masha dyans holiday card


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Festive Tree Cards at MoMA

The holidays are right around the corner, and we are so happy to announce that Masha’s bestselling Festive Tree Holiday Cards (center) are back in-shop at the MoMA store! There are tons of holiday goodies stocking the cyber shelves at MoMA. We wanted to profile some of Masha’s great styles, plus a few that we couldn’t resist sharing. Plus, if you’re in a holiday mood, don’t forget to check our shop for some watercolor treats and tinsel!

Bestselling Festive Tree Cards plus more from MOMA

First Row:
• Mmm spicy, take a bite! Special Masha D’yans Holiday Spice Cake Cards, available at a special price at the MoMA Store.
Hanukkah Star Holiday Cards, also by Masha D’yans. Available for a special price for a limited time at the MoMA Store
• Who doesn’t like DJ Santa?? Pick this Masha style up from the MoMA Store, available for just a short time at a special price.

Second Row:
• Whoever receives this gem will love you forever! The Eames Molded Plastic Side Chair with Wire base, available in the MoMA Store.
• The twinkling star of our post: Eight cards (die-cut, foil-stamped, 3-D construction) plus red envelopes: Masha’s Best Selling Festive Holiday Tree Cards, available for $18.95, here.
• Ten pop-out (and pop art!) ornament styles, by Japanese artist Junzo Terada, available from the MoMA Store.

Third Row:
• Remember spin art? Here’s a fabulous, stylish take on the old technique. Designed by Damien Hirst, this Damien Hirst Spin Plate is a steal from the MoMA Store.
• Have yourself a shimmering, iridescent holiday, with these Holiday Smoke Tree greeting cards by Masha. Available for a special price in the MOMA Store.
• Who needs time? Wear your watch for the aesthetic alone. Love this Timepeace Bracelet by Denise J. Reytan, available in the MoMA Store.