COLOR ME ENCHANTED is available for pre-order here. Exquisitely hand-drawn by Masha D’yans and Gala Lazuli, this first-time coloring book is 96 perforated pages brimming with intricate fairytale scenes from around the world. Some are famous (such as The Princess and the Pea, Cinderella, Sleeping Beauty), while others might not be so familiar. Each includes a brief quote from the original text to help bring the scene to life and to take the reader on the book’s own narrative journey. Interspersed between the vignettes are unique thematic patterns for more meditative coloring. Published by Houghton Mifflin Harcourt, the lush original art sets this book apart with its romantic sophistication; each page is ready for framing as-is or colored by you! Gold foil accents on the full-color cover make it a beautiful gift.

Siri, Siri on the phone, who’s the fairest of them all? This post is not about selfies, promise, we just couldn’t resist the pun. Instead we want to talk about fairytales and our collective obsession with them, especially in our age of high tech magic. This most dazzling, valiant and resilient of genres typically features: children or young maidens, magic, happiness (think fairytale ending), an occasional unicorn and the escapist notions of ‘Once upon a time’ and ‘Ever After.’ Naturally, fairytales have been aligned with the world of art, film and high fashion since well… once upon a time. Think about it: youth, fantasy, beauty, horror, love, heroic acts, history and elves. What’s not to love?!  

The well of folk stories remains bottomless for Hollywood, as evidenced this year by the lavish reinterpretation of Snow White in The Huntsman: Winter’s War, and the enduring popularity of the serial fantasy Game of Thrones, to name a few. And hardly a season passes by without at least a few fairytale references in the fashion world. To celebrate this point, the museum at Manhattan’s Fashion Institute of Technology hosted an exhibition highlighting the central role that clothing and style play in the telling of our favorite stories. According to Fairy Tale Fashion associate curator Colleen Hill, “In versions of numerous fairy tales by authors such as Charles Perrault, the Brothers Grimm, and Hans Christian Andersen, it is evident that dress was often used to symbolize a character’s transformation, vanity, power, or privilege. The importance of Cinderella’s glass slippers is widely known, for example, yet these shoes represent only a fraction of the many references to clothing in fairy tales.”

And speaking of references, Vogue had this to say about the Miu Miu Spring 2016 show: “In their eccentrically layered outfits, the models at Miu Miu looked like they had unearthed the ultimate chest of dress-up clothes—you know, the ones that in fairy tales are discovered covered in dust in the attic next to a one-eyed wooden rocking horse and ribbon-tied bundles of letters—and piled treasure upon treasure (granny boots, Alice in Wonderland pinafores) in an attempt to realize all of their make-believe fantasies at once.”

Dolce & Gabbana, never one to be outdone, couldn’t keep from joining in on the fairy tale fun during Milan Fashion Week. Their Fall 2016 show included references to Sleeping Beauty, Cinderella, and Snow White. Bellissima as ever.

If all this hasn’t satisfied your love of fashion and fairytales, you only have to wait for the stroke of midnight of this year’s end for ‘Color Me Enchanted,‘ an upcoming coloring book (for grown-ups and not so much) by Masha D’yans and Gala Lazuli. Published by Houghton Mifflin Harcourt, it features more than 90 pages of fashion-forward illustrations, inspired by… what else, fairytales from around the world! Get those magic coloring wands ready and watch this space for more sneak peeks.

From top left:
1. Red Riding Hood by Comme des Garcons from Fairy Tale Fashion
2. A look from Comme des Garcons: Menswear SS17
3. Fairy Tale Fashion
4. A look from Miu Miu Spring 2016 show
5-6. Dolce & Gabbana Fall 2016 show
7. A spread to color from Color Me Enchanted by Masha D’yans and Gala Lazuli

Just in time for summer we have fun new Masha fabric for you, makers! This collection is entitled Tree Faeries and features fun-loving ladies frolicking among flowers and butterflies. The full collection can be viewed and pre-ordered here. Our partners at Clothworks produce outstanding quality fabric for quilters and sewists who love to create. Fresh, fun and full of variety, the traditionally printed cottons speak for themselves. Look for new Masha fabric in independent shops, sewing and quilting magazines. We can’t wait to see what you’ll make with these – please share!

Our desert muse: found during a swift trip to Joshua Tree for birthday festivities, via Coachella by way of Louis Vuitton and the Integratron. An environment that rarely sees rain is surprisingly lush in inspiration for creativity. The color palette alone—rich with sienna, sage and slate makes any wanderlust want to pack a suitcase and “git along little dogies” to the nearest desert sunset. We were absolutely taken with the cacti, Mojave horizons, Burning Man, and not to mention haute fashion. Our interpretation is less textile, more #watercolormischief: Loveland Camel (part of the Loveland Box Set) and Coyote Couple. If you’re feeling the heat scroll down and click over to check out our desert cards, then take a look through our southwestern pictorial.
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It’s time to go back to school! We will kindly resist the urge to sing the Saved by the Bell theme song at the top of our lungs (although if you haven’t seen this Tonight Show parody, we highly suggest it).

Back-to-school is the time to have fun collecting all new supplies and fun desk accessories to begin the school year with a fresh new perspective and style. We’ve compiled a list of some of our favorites for this edition of Masha Likes, from fancy pencils to a hot, steaming cup of joe to wake you up on your way to class. Don’t forget the pencil sharpener!

1. Who needs ink? Stationery of the Art pencil set from Modcloth, $8.99

2. Simple and sleek. Under the Pink Leaf mug by Masha D’yans, $15

3. Note-taking at its best. Hay Color Notebook by Scholten & Baijings (2014) from the MoMA Store, $18

4. Tiny, but substantial. Dux Precision Brass Sharpener from ManuFactum, 14,80 GBP

5. Nothing but the real thing: Traditional Jansport backpack, $58

6. Mmmm. X-Dark Roast from Black Coffee, $12

7. Never too early to start planning. Masha D’yans 2016 Wall Calendar, $11

We’re starting a brand new series here on masha.com – Paper Muse, to spotlight people and shops we love to work with in the stationery industry! Today we’re so excited to chat with Eliza Brown, Retail Manager of The Eric Carle Museum of Picture Book Art. This beautiful museum makes us feel like kids in a candy store for two big reasons. First, picture books is a major enduring love (something we very much share with Eliza) and influence on Masha’s art and this place exhibits original works from the very best. Second, the founder – the great Eric Carle wrote a beautiful endorsement on Masha’s first pop-up picture book Razzle-Dazzle Ruby – a dream come true! Read on for a glimpse of what it takes to run a well-curated shop and what’s coming up next in this magical place.

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Happy everything! And hooray because Masha’s new fashion collection has arrived! Calling all watercolor-and-print-maniacs! Get your fix of splashy art on sweet silhouettes to sport into 2015. After much searching (and frantic outfit changing, probably brought on by a mix of nerves and glee), we finally found an apparel partner to serve up #watercolormischief on beautiful clothing the way it’s meant to be: WITHOUT BORDERS! Go to printallover.me/collections/mashadyans/ to lay eyes on the first wave of our favorite pieces: we’re talking tees, drop pants, bodicon dresses and hoodies! And don’t forget to let us know what you think by tweeting @mashadyans or by any other means necessary. Here’s a little closeup preview to get your closet party started!

Over the moon and in pastel heaven? We thought so! The cozy 100% cotton Moon Unicorn hoodie coordinates with everything especially the Bouquet Unicorn card in our shop.

Make a wish to drop jaws in these 100% cotton jersey I Wish drop pants and it shall come to pass!

It’s all about pecking order. Strut it in the Rooster Toss bodycon dress and be the baddest of the coop, 95% cotton and 5% spandex.

Shop the entire collection here. See ya looking awesome in 2015!

The holidays are right around the corner, and we are so happy to announce that Masha’s bestselling Festive Tree Holiday Cards (center) are back in-shop at the MoMA store! There are tons of holiday goodies stocking the cyber shelves at MoMA. We wanted to profile some of Masha’s great styles, plus a few that we couldn’t resist sharing. Plus, if you’re in a holiday mood, don’t forget to check our shop for some watercolor treats and tinsel!

First Row:
• Mmm spicy, take a bite! Special Masha D’yans Holiday Spice Cake Cards, available at a special price at the MoMA Store.
• Hanukkah Star Holiday Cards, also by Masha D’yans. Available for a special price for a limited time at the MoMA Store
• Who doesn’t like DJ Santa?? Pick this Masha style up from the MoMA Store, available for just a short time at a special price.

Second Row:
• Whoever receives this gem will love you forever! The Eames Molded Plastic Side Chair with Wire base, available in the MoMA Store.
• The twinkling star of our post: Eight cards (die-cut, foil-stamped, 3-D construction) plus red envelopes: Masha’s Best Selling Festive Holiday Tree Cards, available for $18.95, here.
• Ten pop-out (and pop art!) ornament styles, by Japanese artist Junzo Terada, available from the MoMA Store.

Third Row:
• Remember spin art? Here’s a fabulous, stylish take on the old technique. Designed by Damien Hirst, this Damien Hirst Spin Plate is a steal from the MoMA Store.
• Have yourself a shimmering, iridescent holiday, with these Holiday Smoke Tree greeting cards by Masha. Available for a special price in the MOMA Store.
• Who needs time? Wear your watch for the aesthetic alone. Love this Timepeace Bracelet by Denise J. Reytan, available in the MoMA Store.

A whole lot of news from Masha going on in-shop lately! We wanted to grab you on this bright Thursday and share some stuff that we’re excited about!

First up, we know that a lot of you read/currently-read/or might just start reading Ladybug to your kiddos! We are honored to be a part of their September issue, accompanying a poem by Amy Ludwig VanDerwater:

Milkweed weaves a crown of silk.
She lays it on your hair.
Pine cones fill your pockets up
and fall out everywhere.
Burdock pokes you through your socks; he doesn’t even care.
Seeds will travel through the world no matter how or where.

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Here at Masha.com, we are starting a new blog series called Artists We Love, and first up in the spotlight is Masha’s own mother, artist and designer, Galina Sokolova. We were so lucky to be able to ask her some questions about her escape from the Soviet Union, gorgeous artwork and life as a mother. Enjoy the interview below and be inspired!

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