Masha = Watercolor Mischief

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May Flowers Card Showers

May is here with myriad of blooms in tow! Here on, we have a few fruits (and flowers) of our labor to share too – 23 new cards to be exact. They look as good going as they do coming thanks to the lush art on the back as well as the front. Pick some for Mother’s Day and beyond! Welcome May flowers card showers.

May Flowers Card Showers

welcome 2017 + new book!

As we ring in the New Year, we’re ecstatic to also welcome our new coloring book!! It’s taken many months of meticulous drawing and designing by Masha and Gala Lazuli, and now Color Me Enchanted is finally here! Released wherever fine books are sold, and at Amazon.

If you’re in New York City, please join us in celebrating our book’s release on Friday, January 13th, at Rumpus Room 249 Eldridge St (at Houston). Come meet the artists and enjoy coloring, cocktails, DJs + dancing. This event is 21+ so bring your fake IDs along with all your friends! There will be a limited number of books for sale + color prints. Please pre-order and bring your own copy if you’d like a guaranteed signed book. We will also have a launch event in LA in February – California legends please stay tuned!

Color Me Enchanted - new book by Masha D'yans + Gala Lazuli

Start your new year off right by escaping into fantasy and meditation, with scenes from 25 global fairy tales to color and display. Unleash your inner artist through the sophisticated and dreamlike pages of this unique coloring book. Drawing inspiration from fairy tales told around the world, our new book lays before you whimsical, magical art filled with fair maidens, dreadful beasts, and enchanted forests. All that’s needed to bring them to life is YOU. So grab whatever medium you prefer and create something spectacular! Color Me Enchanted features more than sixty-five pages to color, perforated pages for easy removal, and as a special bonus – pages that complete a fairyland scene when put together. The final images in the book can be displayed as a grouping to make a large and charming piece of wall art. Gold foil accents on the full-color cover make it a beautiful gift for any occasion all year long!

What new influences and opportunities will be headed your way in 2017? What fresh resources will you be able to draw on? How can you conspire with life to create the best possible future for yourself? These are some questions to meditate on with Color Me Enchanted. Can’t wait to see your magic colors in 2017!
Color Me Enchanted - new book by Masha D'yans + Gala Lazuli

Thanks and Giving

In the spirit of Thanksgiving, we wanted to thank YOU, our customer, for all your love. It’s very mutual and we couldn’t do it without you! We hope you have glorious holidays! And now that the gift season is upon us. Here are some favorites from Masha and beyond to fill your stockings with.Masha Calendar 2017First and foremost, have you picked up our perennially popular calendar? 2017 is brimming with whimsical critters. It’s a gift that keeps on giving all year long! To compliment the cuteness how about picking up some animal themed gifts?

Thanks and Giving light-up unicorn slippers.Forget Rudolph, these unicorn slippers from Smoko will light up your giftee’s way to the bathroom in a magical way. Wish we could wear an accessory this perfect everywhere.

mash d'yans fabric baby gone wild thanks givingFor the crafter on your list, we have Baby Gone Wild, new 100% cotton quilting fabric that can be used for all kinds of fun projects.

plush bear top hat thanks givingIf you’re not ready to make your own plushie though, we’re in love with the felted toys by Manomine. I mean, c’mon!

Kitty corkscrew. Thanks and Giving!Winter is for snuggling at home with kitties and wine — everyone knows that. Get this purrfect corkscrew in black or white for the cat lover on your list. Tirebouchat Corkscrew, $16.80, available at Pylones.

Masha D'yans Christmas cards thanks givingOf course, we got you covered for all your holiday cards needs, including 2 new ones featuring neon ink details. Hurry, they’re selling fast!

Color Me Enchanted by Masha D'yans Coloring book thanks givingLast but not least, for that post-holiday pick me up, we’ve got Color Me Enchanted, a lush coloring book of fairytales dropping January 3 (go ahead and circle that date in the aforementioned calendar). Learn more in our previous post.

Don’t forget Small Business Saturday to support your favorite indie brands!


NEW: Saks + MoMA

NEW: Saks + MoMA – a couple of sparkling Masha news for you this week! Now that Halloween’s over, it’s officially time to put your spooky costumes away and gather beautiful things for the holliday season. To help you greet in style, we have brand new cards for MoMA online in stores. This Christmas / New Year season, Masha designed a pop-up watercolor city scene complete with metallic foil and glitter! And for Chanukah, she’s dreamed up a festive spinning dreidel. Please check these enchanting cards in stores in person or at MoMA shop online along with other feats of paper engineering from Masha.

115247_A1_Winter_Skyline Chanukah

If it’s watercolor mischief you’re looking to share these holidays, Saks Fifth Avenue has new cards for holidays and everyday available in exclusive mixed sets. You get two of each design in a box for all your gifting needs. Check out the new designs as well as some classic remixes online and in the New York flagship.
New Masha holiday cards. IN MASHA NEWS: SAKS + MOMA

Happy greetings!

Masha Calendar 2017

It’s hard to believe that 2016 is half way through… Enjoy it while it’s here in all its summer glory, we say. But to help you look ahead we’re happy to present a cheery new Masha Calendar 2017! This time it’s bursting with adorable woodland creatures and other friends in wild places, painted with characteristic detail and colorful aesthetic. And our best selling blooming deer is gracing the cover. Look for your new wall companion in stores everywhere and online. Happy days!

Masha Calendar 2017


grads and dads

Summer is finally here! And now, with Memorial Day behind us, it’s high time to start celebrating grads and dads! Here’s our fave picks that work for either type of giftee in your life.
grads and dads
-ConGRADulate your grad with a colorful card from our new line – Eyedore! These paper eye candies feature brightly painted washes printed on watercolor paper and topped off with rainbow foil. Perhaps you’ll find something perfect not-Sent-from-the-iPhone for Father’s Day as well?
-An elegant pen is handy for doing those crossword puzzles AND signing beautiful cards. Can’t go wrong with a classic like Mont Blanc Meisterstuck Le Grand.
-Wearable tech is all the rage, and it’s no wonder, since having a more complete workout picture behoves everyone – from graduate to grandparent. Now you can track your calories, distance, duration, pace and split time with the comfortable Under Armor Speedform Gemini 2. The best part? You can leave you phone back at home.
-A good messenger bag is a must for a job seeker AND a busy father. Sons of Trade makes a killer light-weight lined-felt version that we covet for its military vibe that compliments many an ensemble.
-Finally, is there anyone who doesn’t enjoy a tasty treat? For dads and grads that like it hot (you know the type) Mouth offers A Hot Stuff Taster that’s not for the faint of tongue.

Letter from New York

Dear You,

It’s been a while since we wrote. I’m choosing this moment in April – national letter-writing and poetry month – to send a few words from New York. I still consider it my home, and when Spring rolls around, there’s just no place like it. I admit to being somewhat reluctant about leaving warm & sunny Los angeles, but all was forgotten with the first sight of Central Park. A stroll through its tender, fresh blossoms, undamaged by the lingering cold, can cure any travel weariness!

Remember A Poem as Big as New York City, the book I illustrated? The words were written by little children from every corner of this infectious kaleidoscope of a city, and they seem most appropriate at a time like this. Because, along with the glories of Central Park, I also relish discovering new things in familiar corners. Each time I visit with favorite clients like MoMA and Saks, I find something different – who knew there was a space as magical as Mariani Fine Minerals on the Upper East Side? One specimen of their rare and exquisite crystals on display even matched the color palette of a Degas painting from the current MOMA show. You’d be blown away!

Further downtown in the West Village, I stumbled upon Calliope, another oasis of beautifully curated objects. It took a lot of will power not to bring all of them home. Another stop on my wander list was the new Whitney Museum, with its breathtaking panoramas of the city (and some fine American art, by the way). In the words of Charlie Parker, “Beautiful is the world, slow is one to take advantage.” 
Wish you were here. I’m sending you a few photos in the meantime.
Your girl,
(Write me)
Our Castle Monster at home on the Highline.

central park new york
Central Park

crystals new yorkcrystals new york
A few of the unbelievable specimens from Mariani Fine Minerals

calliope shop new york
Cozy Calliope – photo by Josh Rubin for CoolHunting

spring garbage new york
Even NYC garbage is pretty in the spring.

Gift Ideas for your Valentine

Looking for gift ideas for your valentine (or for yourself)? An ideal Valentine’s Day present must check a few boxes: Like on any holiday, it needs to be thoughtful and heartfelt; it also needs to align with whatever relationship stage you and your giftee are at; and it has to have that special touch of romance. But above all, it’s the unexpectedness that truly makes a gift stand out. Check out some of our Love Day picks below.
Gift Ideas for your Valentine
1. Pamper those sexy lips with little sweets that provide protection from the sun. TONYMOLY Mini Lip Balm SPF 15.

2. Forget the heart-shaped box of ordinary chocolate; Care for the health and tastebuds of your beloved with these eatingEvolved coconut butter cups that miraculously have only five ingredients — coconut, cacao, cacao butter, coconut sugar, and Himalayan sea salt — and have to be tasted to be believed.

3. If love is a journey to self-knowledge, here’s something fascinatingly intimate. 23andMe offers an easy at home test kit to decode one’s traits and ancestry. That is if your giftee is into that kind of thing.

4. Adopt an adorable plant even those without a green thumb can maintain.

5. A Driftwood docking station brings an elegant woodland touch to the indoor life. We think that nature and romance always go together.

6. How about something spicy to touch your love’s lips over and over? Our Hot Stuff mug can be ordered on any charged device from

7. If you love writing more than texts, consider our LoveLand puzzle cards. You can spread your message over 8 love letters that complete a fairyland scene – how romantic is that?


colorful cards and elegant gifts

For our second part of this holiday gift guide, we thought we’d pair some the newest of Masha’s colorful holiday cards with items of limited color palette. After all, elegant things in classic tones suit everyone and go with everything! Find some quick gift inspo below and don’t forget to pick up Masha cards for a joyful contrast, be it for a lady or a dude on your list. Hurry and greet like it’s going out of style! (It’s not, though.)

Colorful cards and elegant gifts from Masha D'yans

1. Pick up this charming hat at Barneys (at a discount, no less!!) and the Christmas Hood card in our shop!

2. We think the glittery envelope (ENVELOPE!!) clutch from Rebecca Minkoff would go nicely with our twinkly Ballerina Snowflakes, n’est-pas?

3. Find this rad mug here and pair it with our Watercolor Ornaments.

4. Chances are, the one you’re shopping for probably already has a black scarf (and maybe even a navy one), so why not add to the collection with a chill olive hue? ‘Tis the season for many scarfs, after all as our Christmas Mountains Bird card would suggest.

Colorful cards and elegant gifts for all!


giving thanks and gathering gifts

As we approach the holiday season, we reflect upon all things warm, cozy and awesome. Besides being eternally thankful for family and great friends, we’re especially grateful this year for the opportunity to travel for work, leisure and endless inspiration! It seems doubly poignant to wander as the world is rapidly changing, and not always for the best. On the bright side, here’s a curated list of some color-saturated gifts we found while traversing the globe. Before perusing the goodies below, have you downloaded the Story Corps app? You can help make history by interviewing an elder this Thanksgiving and submitting it directly to their world archive – learn more here: Sounds super cool to thanks and gathering gifts around the globe

1. Don’t know about you but here at Masha headquarters we can’t get through the day without many cups of tea. The storied French brand Marriage Freres offers some of the best in the most swoon-worthy giftable packaging. Hello irresistable neon canisters!
2. We’re obsessed with all things tasseled and colorful, Columbia Wayuu tribe bags hit the spot with beautiful color-block weaves.
3. Let’s transport to Japan through the beautiful skincare line Tatcha, inspired by the beauty rituals of Geishas and boasting natural ingredients that are exquisitely packaged. Yes please!
4. Our 2016 calendar, printed here in USA and distributed by Rizzoli, features #watercolormischief for all 525600 minutes of the year.
5. In Tulum, Mexico we stumbled upon a hidden beach gem – Coqui Coqui, a perfumery and a dreamy boutique hotel. You can find their delicious scents here.
6. We love the playful eyewear from the Croatian brand Sheriff & Cherry, especially their color block sunnies.