Masha = Watercolor Mischief

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Halloween Fun

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October is one of our best-loved months for so many reasons: the colors, the harvest, the romantic nip in the air, the opportunity to add creative layers to the wardrobe and, above all, Halloween! It’s up there on our list of favorite holidays — after our birthdays, of course. It’s a time when we can let our fashion freak flags fly in a way that might not be appropriate on most other days of the year. In this post we’re rounding up some of our favorite Masha Halloween looks for your viewing pleasure, and possible inspiration — leave your “I don’t know what to be for Halloween” excuses at home. Let the countdown to the dress-up parade begin!

Halloween fun - new kraft envelopes for Masha cards.
Our cards are suiting up too with brand new cozy Kraft envelopes that feel so right for the season. The warm neutral color lets the vibrant artwork pop. Find more Masha halloween mischief here.

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Inspiration Couture

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This week’s Inspiration Couture post is all about our slight (ahem) obsession with fashion. With one fashion week ending and another seemingly always beginning somewhere in the world (yay), we couldn’t help but find parallels between some of the gorgeously romantic details on the runways and our very our own painstakingly painted flights of fancy in greeting card form. Here are select pairings from the latest collections for your enjoyment. Because why not (isn’t that what internet’s for)?
Inspiration Couture Masha D'yans watercolor greeting card
Dolce & Gabbana gets opulence and killer femininity (that’s why they’re our all time faves)! In their Spring 2015 show, the designers took it to the max with crowns, flowers and gilded Spanish splendor. Masha’a Frida card shows off a similar full-blown reigning queen sensibility.

Inspiration Couture Masha D'yans watercolor greeting card
For your haute folk and Slavic fix go with Valentino Spring 2015 OR our Tractor Birthday card. Russian traditional ornament and style provide a leitmotif for both. Side note – we’re so excited that our friend, and quote en quote lil sisa, Valery Kaufman is modeling the show’s favorite look (she’s in all these shows, come to think of it). If you haven’t read an interview with this fierce kitten in our Fashion Crush you can do so here.

Inspiration Couture Masha D'yans watercolor greeting card
Dior was all irresistible lightness and soulfulness for Spring 2015. Kinda like our Lace Couple card – a perennial favorite for celebrating weddings.

Inspiration Couture Masha D'yans watercolor greeting card
Dolce & Gabbana celebrated Mamas in grand style for Fall 2015! No better subject exists as far as we’re concerned. Don’t forget our similarly outfitted Baby Bump for the fast approaching Mother’s Day (or any day) for a glowing mom-to-be.

Inspiration Couture Masha D'yans watercolor greeting card
Florals are going strong at Chanel Spring 2015 as well as other designers’ collections because they’re never not awesome. And how mind-blowing are the Chanel moving paper garden sets? It took six months to make the 300 flowers. Each of them had its own engine. We’re obsessed. Celebrate the enduring flower power with our Awesome Flowers card.

Haute Couture may be a mostly unattainable fantasy but you can get your paws on our fanciest cards any time in our shop. Truth.

All runway photos curtesy style.com.

ARTISTS WE LOVE: Natasha Wheat

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We have another fantastic installment of ARTISTS WE LOVE to kick off 2015. In addition to her life-long fine art practice, Natasha Wheat is a master jeweler who also happens to be one of our favorite style muses. This native Angelino was kind enough to answer our questions and share the photos below. Read on to find out how she crosses disciplines with such thoughtful grace. Hint: it just might have something to do with a trick she learned in kindergarten or a suitcase full of notes from her rockstar husband.
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Masha’s new fashion collection

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Happy everything! And hooray because Masha’s new fashion collection has arrived! Calling all watercolor-and-print-maniacs! Get your fix of splashy art on sweet silhouettes to sport into 2015. After much searching (and frantic outfit changing, probably brought on by a mix of nerves and glee), we finally found an apparel partner to serve up #watercolormischief on beautiful clothing the way it’s meant to be: WITHOUT BORDERS! Go to printallover.me/collections/mashadyans/ to lay eyes on the first wave of our favorite pieces: we’re talking tees, drop pants, bodicon dresses and hoodies! And don’t forget to let us know what you think by tweeting @mashadyans or by any other means necessary. Here’s a little closeup preview to get your closet party started!
moon-unicorn-hoodie-650-sq

Over the moon and in pastel heaven? We thought so! The cozy 100% cotton Moon Unicorn hoodie coordinates with everything especially the Bouquet Unicorn card in our shop.
rainbow-blow-drop-pant-650-sq

Make a wish to drop jaws in these 100% cotton jersey I Wish drop pants and it shall come to pass!
rooster-dress-650-sq

It’s all about pecking order. Strut it in the Rooster Toss bodycon dress and be the baddest of the coop, 95% cotton and 5% spandex.
confetti-unicorn-dress
Shop the entire collection here. See ya looking awesome in 2015!

artists we love: Lika Brutian

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Ever wonder who took that rad photo of Masha in a fantastical paper hat for the relaunch of masha.comIt was none other than the talented LA-based artist and friend, Lika Brutian. For this installment of Artists we Love, Lika chats with us about her process. Some of Lika’s moody depictions of women are so on-point in the realm of fashion, we weren’t sure whether to feature this artist here or in our Fashion Crush series or in both – you be the judge! Read on and be inspired by her poignant images – we sure are!
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Fashion Crush: Valery Kaufman

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It’s an open secret around here that, besides watercolors, we’re more than obsessed with… can you guess it…? Fashion! Truth be told this company was started (and let’s face it, runs) in-between Masha (a closeted stylist of some acclaim) changing into ever-more outrageous outfits. So we’re dying to introduce you to a new series in which we get to uncloak this passion – Fashion Crush! First up, an interview with our friend from Masha’s homeland, the lovely Valery Kaufman. You might know her as the current face of Saint Laurent. Read on to discover how this hard-working, rapidly rising star got there, what she reads and her obsessions. Hint: there are leg-warmers involved.saint laurent 2014 fall winter campaign
photographer: Hedi Slimane

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Masha on Tatler.com

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tatler magazine feature masha dyans holiday card

 

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couture-inspired cards

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Galina Sokolova, a phenomenal fashion illustrator (and Masha’s mom), did a series of couture-inspired cards for us. You can prereorder now for early June shipping and share in high style! We’re obsessed.